Tuesday, October 5, 2010

Jennie Kalberer of Portland Ten teaches class @ Portland Sewing

It’s not enough to create a great product — or service. You need someone to buy it. Jennie Kalberer of Portland Ten shows you how to:

Finding customers: Market Research 101 (Saturdays, Oct 16, 23 & 30, 2-5 pm, $98)

In her three-week class, you will learn:

– Who the people are that you need to target.

– How many of them are out there.

– What they need and want.

– How to shape your product to meet their needs.

– How much they are willing to pay for your product.

At the end of the three weeks, you will have the tools to:

– Find current and potential customers.

– Expand into groups of buyers you haven’t considered.

– Figure out how to reach them and, better yet, talk to them.

– Determine the right shape for your product and how to get it into the right place, at the right price and the right amount.

Jennie Kalberer is the founder and owner of Kalberer Consulting, LLC. She consults with start-ups, entrepreneurs, and small businesses to help them raise funds through venture capital and angel investors, increase sales revenue, strategize growth opportunities and streamline business practices. She is a life-long entrepreneur and worked in design before receiving her MBA in Finance from the University of Portland.

She and Portland Ten have created a mentoring program that provides 50-100 hours of one-on-one advising and peer support and helped participants raise venture capital, revenue and sales. They are in the midst of launching their Fall program.

To learn more and register for her class, go to http://www.portlandsewing.com/apparel-business-classes/finding-customers-market-research-101/

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